OddanchatramMarket.com links the rural producers and market with outside world. It is an effort by Reddiarchatram Seed Growers Association (RSGA), Kannivadi and Kulumai, a Federation of Self-Help Groups (SHGs) located at Kannivadi. M.S.Swaminathan Research Foundation, Chennai, provides the technical support to maintain the site.

This site provides you with daily price list of vegetables and fruits sold at Oddanchatram market and the activities cariied out to promote Sustainable Development in the region. The purpose of this site is to improve the agriculture by improving the market condition for the products from farms, enterprises functioning and local communities in the region through ICT.

The team acknowledges the support provided by Commonwealth of Learning and Arul Anandhar college, Karumathur, Madurai.